What to say in your profile for online dating

The trick for you as “Boy” to get the biggest bang for your buck is to optimize your pitch so it will best appeal to Girl’s brain with content that directly tags her where Cupid lives.For that, you need to combine persuasive language with the kind of images that makes your profile pop rather than flop, which, as many have learned from experience, isn’t as easy as it sounds. Users skim profiles looking for a reason to send a message or dismiss (hint: do not mention your mom or exes).Call it the algorithm method: Working with data crunchers at the dating sites, we put together 25 tips for writing the perfect profile, selecting the right photo, and really understanding your audience.

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We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at

If you're not comfortable putting your picture up online, avoid overselling your appearance with dubious claims like "Sharon Stone look-alike." I started my magazine personal with: "Curvy, almond-eyed writer, fit (good shoulders)...." My husband says he was attracted to the soft sell of the description and the quirky confidence of the assertion.

If the Internet is good for anything—and, actually, it’s good for lots of things—it’s good for finding a needle in a haystack.

Although pronouncing your handle may seem counterintuitive, (this is online dating after all!

) it will come in handy once you start meeting people.

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